Upcoming Events

Please Join Us
Ad Club Luncheon
November 18, 2008
11:30-1:00
Chops Bistro
111 Veterans Memorial Blvd
Metairie, LA 70005
(504) 218-8967


Click for Details and Registration Information

Topic & Guest Speaker:
Cultural Movements, brand building ideas in a new marketing era...
by George Nguyen

Group Planning Director, StrawberryFrog

StrawberryFrog is an independent Cultural Movement agency that helps clients lead in the new world. They have strong partnerships with some of the best known brands in the world. Today, consumers don't just want to buy brands, they want to BUY IN to what a brand believes in. In this new age, they create Cultural Movement strategies for their clients. This is their DNA, their competitive edge. In a fragmented media world, a Cultural Movement gives their client's incredible momentum.

A strategic planner for close to a decade, George has worked on a number of award winning campaigns and household names for global agencies before joining StrawberryFrog. Beginning his career as a trend and teen expert, he worked with JanSport, Holland America Cruiselines and McDonald's. He has also spent time crafting strategies for Volkswagen of America, the American Legacy Foundation's Truth anti-smoking campaign, GM's GMC truck and SUV brand, XM Satellite Radio, Unilever's Degree deodorant and Snuggle fabric conditioner brands, Frito Lay's Stacy's Snacks and TrueNorth brands and Mahindra & Mahindra's global brand and US automotive launch.

December:

"Blogs, Podcasts, Wikis and Advertising: Trends in Online Communication and
How to Connect,"

by Ed Schipul, president and CEO
Schipul - The Web Marketing Company

Ed uses his areas of expertise in emerging social media applications and their impact on advertising to format his presentation "Blogs, Podcasts, Wikis and Advertising: Trends in Online Communication and How to Connect." Interactive channels like blogs, wikis, podcasts and online videos make up the Social Media that connect groups of people who share similar tastes interests, affiliations and agendas. Social Media channels, which enable and encourage users of a Web site to participate in the information exchange, are playing an increasing role in shaping business identities and messages. As consumers and key audiences flock to online content that caters to their unique interests and concerns, so too must advertising professionals learn how to navigate and capitalize on this parallel universe of business and social environments. During his presentation, Ed will explain how advertising professionals can use these Social Media applications to highlight customer-oriented benefits and achieve an enhanced presence on the Web that will lead to increased revenue opportunities.