Advertising Club of New Orleans June Luncheon

Our last Luncheon until we kick off in August with the Bowl A Thon!! Steve Lance, author of The Little Blue Book of Advertising will discuss the evolving world 'controlling your message'.

Branding 2.0 – Own the Content and Control Your Brand Destiny
Texaco Star Hour. Hallmark Hall of Fame. In the early days of television, advertisers owned the content and the networks were just the delivery system. Now it's BudTV and BMW Films. With the arrival of YouTube and broadband penetration, we're heading back to the future. "In 5 years, every major advertiser will have their own network." That's a quote from media guru Gene DeWitt - and it's fast becoming a reality. How will your ad agency adapt? As a company, what should you expect from your partners? What role will traditional vendors play in this new medium? Join Steve Lance, co-author of "The Little Blue Book of Advertising: 52 Small Ideas That Can Make A Big Difference," as we discuss the changing nature of advertiser communication - and the role that agencies, suppliers and vendors will play in this brave, new world.

He will have books for sale after the lunch and will be happy to sign your book. See more info at his website www.thelittlebluebookofadvertising.com

Date
June 5, 2007

Time
11:30 am - 1:15 pm

Location
Mother's Next Door, www.mothersrestaurant.net
401 Poydras Streeet
New Orleans, LA

Guests: Free, Members: $35, Students: $20

To RSVP, contact Cindy Bower at adclubno@cox.net or 504-650-CLUB (2582)

(Pre-payment of guests required at time of reservation)

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